How to Increase Traffic from Search Engines
How to Increase Traffic from Search Engines
Search engines scour the Internet to identify Web sites that are relevant to their users’ queries. They do this not only by reviewing pages’ visible content, but also by taking into account content hidden in HTML tags, e.g., META elements and image identifiers. By making a few small changes to your Web site’s HTML, you can significantly increase its chances of surfacing highly in users’ search results.
* Remember that no single tactic works for all search engines. Each one has its own way of
ranking Web sites. For example, Google notes the “description” meta tag and ignores the
“keywords” one, while others take both into account.
* Try to begin each Web page with phrases relevant to the page’s content. Avoid starting with
a lot of navigation elements or advertisements that don’t contain keywords relevant to the
page’s major topic.
* Optimize each page separately. Search engines don’t rank Web sites in their entirety, instead
ranking each page individually. For example, even if your site mainly focuses on business
software, if you have a children’s software page, be sure to include relevant keywords to that
topic.
* Use META tags, which appear at the top of your HTML documents. They can either be
hand-coded or inserted by most HTML editors. They allow you to precisely describe certain
elements of your page.
